S.O.S Financial Group - Strategies Offering Solutions - Management Team
April Simpkiss
Founder and CEO/Financial Advisor
1-888-315-7767 x101
My career as a Financial Advisor and ultimately a business owner began as a way to grow and protect security and wealth for my own family. As a mom, my family is my first passion, and that led to my passion for helping other families. Now, nearly two decades later, I have the honour and privilege of being welcomed into living rooms, board rooms and kitchens across Ontario where I get to provide people with valuable strategies, solutions, money-saving and money-making concepts! As the need for this combination of expertise and heart grew, so did S.O.S Financial Group, ultimately developing into a full-service financial brokerage that helps hundreds of individuals, families and businesses each year.

I am immeasurably proud of the team here at S.O.S, Their expertise, commitment, and integrity set them, and us, apart from other brokerages across Ontario. Combine that with a passion that matches my own and I am gratified to say that together we have built a corporate family that advises our clients and manages their financial needs with as much careful attention and dedication as we do for our own families.

Whether it be as a partner offering valuable products and services to our clients, as an Advisor or as a client yourself, I welcome you to the S.O.S family with open arms and very much look forward to working with you, and for you.
Shara Carr
Chief Operations Officer/Executive Director/Financial Advisor
1-888-315-7767 x225
I wasn't born a money manager! I was, however, determined to become one, for the peace of mind and security of myself and my family. During the process, I was disillusioned to find that my own Financial Advisor and 2 others referred to me by friends would not assist and educate me until I had tens of thousands of dollars to invest with them! So, following much trial and error, I taught myself how to get out of debt, improve my credit score and begin to build wealth. Once that was achieved, I didn't know how to grow or protect my money. As I climbed that hill of learning, again unassisted by my own Advisor, a fire was lit in me that drove me to bring this hard-won knowledge and these new skills to others without demanding investments or charging fees in return. That's how my career with S.O.S Financial Group, a company that shares my philosophy and passion, was born.

My past life in the advertising industry, working with small, medium, and large businesses and corporations, naturally led to my providing guidance and leadership in Marketing for the brokerage and our incredible team. With their own expertise, drive, and passion, they make that job very easy!
Oral Rickards
Vice President of Operations/Executive Director/Financial Advisor
1-888-315-7767 x104
I have been licensed now for over 13 years and loving every minute of it. As an immigrant from the Caribbean, I understand the frustrations and challenges families face trying to get ahead financially. In today’s fast-changing world a lot depends on money and how it's stewarded. My passion is helping families understand the rudiments of a good financial foundation.

With that in mind, I also work patiently with our team of advisors to provide much-needed support in what can sometimes be an intimidating new field.
Melissa Kimberly Reid
Debt Specialist/Executive Director//Financial Advisor
1-888-315-7767 x126
My name is Melissa Kimberly Reid and I'm proud to be part of the S.O.S Financial Group family since 2017.

My multifaceted roles at S.O.S Financial Group stem from a passion based on personal experience and a previously developed administrative skill set.

Back in 2014 my husband and I found ourselves without a financial clue and our family in a heap of unmanageable debt. There was always more month than money and after declaring bankruptcy I decided that I needed a financial education with the right people servicing the true needs of their clients. I connected to April Simpkiss and jumped in with both feet.

Achieving my license was the entry to a whole new way of understanding how money works.
I currently serve as an advisor as well as S.O.S Financial Group’s new Debt Specialist. I am privileged to also serve as our CEO’s Executive Client Care Manager since 2019. It is fulfilling to help clients find hope and peace of mind with our financial solutions.

Get more information. We want to create a plan ASAP
"Strategies Offering Solutions"